• Table of contents

Introduction

With a substantial portion of Bangladesh's population living in poverty, charitable donations are a customary practice among the privileged. Unfortunately, there are no platforms to facilitate donors to discover and contribute to charity projects in Bangladesh. Additionally, public trust in charity organizations has been declining, primarily due to numerous scandals that have rocked the sector.

To address these concerns, I undertook a mission to create "Daan Korun," an online platform to facilitate seamless connections between donors and charitable initiatives in Bangladesh.

Behind the name and symbol

The name "Daan Korun" is a Bangla phrase that translates to "Donate", encapsulating the platform's purpose of encouraging and enabling individuals to support meaningful causes in the country.

Daan Korun’s symbol draws its inspiration from the iconic figure of a human, symbolizing the essence of humanity, intertwined with the letter "D”

Understanding the users

The very first phase in my design process was to empathize with my users. To do so, I first determined my target user groups and conducted in-depth user interviews with representative users.

I asked them questions like

• “What motivates you to donate?”
• “What challenges do you face with regards to making donations in Bangladesh? How do they make you feel?”
• “How do you evaluate whether an organization is trustworthy and effective?”